2010-8-20 Zeta品牌文化手册 1512汉字 上海宏立
luyued 发布于 2011-02-27 22:53 浏览 N 次祈愿为你
走进神话、诗话瑰丽的希腊,也走进了橄榄叶的神秘祈愿中
走近祈愿、灵感编织的首饰,也映照了一个家族的风雨历程
一段神话
一篇历史
留给我们的
还有百变的时尚传奇
亦有心灵的祈愿为你
Pray for you
A stroll in the magnificent Greece of fables and epic poetry brings you to a mysterious pray of olives;
Tiaras woven of prays and inspirations reflect the course of trials and hardships of a clan.
A piece of fable and a chapter of history
Leave us
Legends of the ever changing fashion,
Together with heart-felt prays for you.
魔力·精神 Magic · Spirit
—— 她被称之为神祗的代言 (Being God's behalf )
--- She is called God's mouthpiece.
“如果你忘记了她,想一想
我们献给阿拂洛狄忒的礼物
和所有那些紫罗兰色的橄榄头饰”
——希腊颂歌
"If you have forgotten her, please think of
The gifts we have presented to Aphrodite
And all the violet tiaras of olives".
--- Greek anthem
小插文:
希腊文化依海的智慧与力量,自由奔放,充满瑰丽的想象,神祗、英雄在当中展现了各异的命运与魅力传说.爱和美神阿拂洛狄忒诞生于海,钟爱在波利斯林海滩畅游,是为 “爱神浴池” ,银灰色的橄榄叶与青碧如黛的特鲁多斯山交相辉映,延宕美与爱的传说.
Inserted words:
The Greek culture, rooted in the wisdom and strength of the sea, unrestrained and full of glorious imagination, unfolds lends of deities and heroes of various fates and charms. The Polis Beach, a place where the Goddess of love and beauty Aphrodite loves to go to swim, is known as "the Baths of the Goddess". The silvery olives and the lovely green Troodos Mountains, setting off each other, are passing on a legend of beauty and love.
家族 · 祈愿 Olives · Desire
—— 他们继承希腊的传统 (Inheriting the Greek tradition)
Clan ·Wishes
--- Greek tradition inheritor
延续人间
祈祷幸福生活的一切
带回了绵羊,带回了山羊
带回了牧童回到世人的身边
——希腊颂歌
Keep the world going,
Pray for everything that makes a happy life,
Bring back the sheep, bring back the goats,
And bring the shepherd boy back to the world.
--- Greek anthem
小插文:
追溯历史,希腊弗洛斯托斯家族不折不扣的继承希腊神祗的记忆和想象力,凭借纯手工高超技艺,平凡而持续的为神殿及神职人员服务;公元138年,弗洛斯托斯家族因缘际会为出生于雅典的教皇西吉诺斯(Pope Hyginus)打造了一顶皇冠,让这一传统手工艺获得了贵族皇室们的荣誉和敬意.至此这一家族慢慢在教廷及皇室贵族中,拥有了众多的拥戴者.
Inserted words:
Since ancient times, the clan, honestly carrying forward the memories and imagination of the Greek deities, has been humbly and consistently serving the shrines and clergies with their superb craftsmanship. In 138, the clan, had the luck to make a crown for Pope Hyginus born in Athens, and the traditional craftsmanship of the clan won honours and respect from the noble and royal family. Since then, the clan has been supported by many at the church court and among the royal and noble families.
自由 · 灵感 Freedom · Inspiration
—— 他被认为是家族的开拓者(Being considered family traitor)
--- He, a pioneer of the clan
也许,他质疑
除了神和贵族的光环
也许什么也没有留下
愿希腊的自由重回
——希腊颂歌
Maybe, he is questioning
Why nothing remains
Except the halos of the deities and the noble?
Maybe, nothing will remain.
May Greece get back her freedom.
--- Greek anthem
深夜的下弦月,希腊城市的月光,留在他记忆中的越来越少.他闲走在扰攘的大街,阿拂洛狄忒的光彩好像被乌云遮住.不过这里的最后一个黄昏,最末一个港口,他打算彻夜逃离这个城市,逃离这个世家,逃避这种封闭.
Less and less remains in his memory of the decrescent in the death of the night and the moonlight above the Greek cities. Strolling along the hustling and bustling streets, he felt as if the glory of Aphrodite were shaded by clouds. Fortunately, it is the last dusk and last port he will see here, as he is going to flee for good this city and this clan, and escape from this confinement.
设计 · 风靡 Design ·Fashion
—— 家族舞台设计的丝丝光环(Glorying On the design stage)
--- Glimmering halos of the clan's stage design
丢弃了匠工
寻到彩色的蜡笔
在舞台装点出彩色蝴蝶
不去问它何时飞下台来
——希腊颂歌
Leave behind the craftsmen,
Find the wax crayons,
To decorate the stage with colorful butterflies,
But never ask
When it will fly off the stage.
--- Greek anthem
19世纪,更高级裁剪技术风靡欧洲,弗洛斯托斯家族开始转向设计首饰,从希腊记忆中寻找灵感,设计神秘而浪漫,大胆而夸张,迎合了当时欧洲浪漫主义风潮,自1878—1893,为威尔第浪漫主义歌剧进行舞台及服饰、首饰的设计打造,张力歌剧本身及女演员的魅力.而弗洛斯托斯家族在时尚界也开启了崭新的一页.
In the 19th century, cutting arts of higher skills were a rage in Europe, and the clan began to turn to the design of head cloths. Seeking for inspirations from the Greek memories, the clan came up with designs mysterious and romantic, daring and larger than life, conforming with the tide of romanticism in Europe then. And between 1878-1893, the clan was committed to the designing of the stage, costumes, head cloths / topknots for the romanticist operas of Giuseppe Verdi, giving full play to the charm of the operas and the actresses. And the clan opened a new chapter in the world of fashion.
诞生· 叛变 Born ·Change
———— Zeta的出生,背叛了老去的19世纪(betraying the old 19th century)
Birth ·traitor
--- The birth of Zeta marks the beginning of departure from the outdated 19th century tradition.
蜕去神和贵族的光环
美梦在风中飘舞
所有纯净如水的愿望
于橄榄叶中流淌蔓延
——希腊颂歌
Cast off the halos of the deities and the noble,
Sweet dreams dancing in the breeze.
All the wishes pure as water,
Gurgle through the olives.
--- Greek anthem
1958年,罗伯特斯托斯创立Zeta首饰品牌,秉承经典、精工细作的希腊时期的手工精髓,延宕爱和美神阿拂洛狄忒的祝愿,使Zeta品牌焕发最为瑰丽的爱的祝福,在橄榄叶的翩跹中绽放,诉说着Zeta品牌一个又一个关于爱与美的祈愿故事.
In 1958, 罗伯特斯托斯created Zeta brand of head cloths / topknots, inheriting the essence of craftsmanship from ancient times of Greece, and extending the wishes of Aphrodite, goddess of love and beauty, making Zeta brand the most glamorous blessing of love blooming among the fluttering olives, which tells an unending list of prays for love and beauty.
温暖 · 好莱坞 Warm · Hollywood
—— 在光影的舞台上赋予无限的可能(Lighting infinite possibility)
--- Infinite possibilities come true on the stage of light and images.
走进如幻般的世界
紫罗兰色的眸子 多变而神秘
召唤着片片闪耀的祝福之音.
——希腊颂歌
Walk into a dreamy world,
Where the violet eyes changeable and mysterious,
Voices of blessing ring resonantly.
--- Greek anthem
希腊饰品世家在美国好莱坞舞台闪耀.Zeta专为奥黛丽赫本所织造纺起的饰品,已织成美丽的面纱,如同新娘的花边.在好莱坞,Zeta具备让明星们一见就欢的魅力,配戴她从不会有失光彩.她是好莱坞心中的一份温暖,如同海洋,沿着迟来的爱情之路,亲情之桥,友情之船,曙光下洒下无数片片闪耀的祝福之音.
The head cloths of the Greek clan lighted up the Hollywood stage. The head cloth specially cut by Zeta Audrey Hepburn was a beautiful piece of veil, just like the lace for a bride. In Hollywood, Zeta had the appeal to let stars to jump for it at sight as a wearer of it would never lose glamour. Zeta has become a source of warm feeling for Hollywood, just like the sea spreading countless glimmering voices of blessing along the roads of belated love, across bridges of family affection, on boats of friendship, and in the morning twilight.
祝福· 跨越 wishes · Beyond
—— Zeta饰品,源自国际希腊品牌,全面进军中国高档饰品快消市场
Blessing·leap-forward
--- Zeta, an international brand from Greece, is marching at full speed to China's market of marketable high-end luxury ornaments.
那甘蜜越来越丰富!
它原来不是外来的,而是凭你
有没有在内心倍增祈愿的能力.
——希腊颂歌
That sweetness is getting ever richer!
It does not depend on anything from outside,
But your ability to double your prays from inside.
--- Greek anthem
Zeta饰品,源自希腊,一代代继承者经过不懈的努力,使之成为国际上高档饰品品牌.Zeta在千禧之年与中国女性跨越结合,将爱的祝愿赋予多姿多彩的演绎,饰变出每个中国时尚女性炫目而动人的人生.
作为高瞻远瞩的中国市场开拓者,Zeta中国运营团队在一线城市大举进驻,同时在消费力不可小觑的二线市场不断渗透,利用一线市场的品质口碑,网络二、三线市场.
Zeta ornaments, originating from Greece, through efforts of generations of inheritors, have become a international luxury brand. And in this millennia, Zeta presents itself to Chinese women, unfolding varicolored prays of love, and lending itself to the glamorous and impressive life of Chinese trendy women.
Farsighted, the China operation team, or the China market developer of Zeta, is making headway into China's first-line cities, and penetrating into second-line cities where the consuming power not to be reckoned without. And it is using its goodwill in the first-line market to extend its network to the second-and-third-line markets.
结语:
所有这些闪闪发光的祝愿、美丽的来源,在千禧之年,在21世纪,她随着海鸟飞旋,飞跃东西来到中国.酝酿出种种新鲜而优美的甘蜜.那甘蜜越来越丰富!滋养着中国时尚女性由内而外的百变之美.
Final words:
All these glamorous wishes, sources of beauty, have flown with the sea birds across the oceans to China in the 21st century. The sweet mellow honeys of every description is getting more and more enriched, nourishing Chinese trendy women who will turn out more beautiful internally and externally.
插页内容:
爱和美神阿拂洛狄忒延宕美与爱的传说,从心底发出最为瑰丽的爱的祝福,在橄榄叶的翩跹中绽放,诉说着Zeta品牌一个又一个关于爱与美的祈愿故事,她们因爱而美,因美丽而动人.
Interleaf content:
Aphrodite, goddess of love and beauty, extends and passes on the legends of love and beauty, expressing innermost blessing of the most brilliant love, blooming gently in the fluttering olives, murmuring an endless list of Zeta brand stories of pray of love and beauty. For love, they are beautiful; for beauty, they are charming.
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